Art Director & Graphic Designer
GAMING
Creative concepts for branded interactive experiences
Art Direction at TAKEOFFXP
A series of gaming concepts developed to support product promotion through distinct brand narratives. Designed as tools for engagement, discovery and conversion, each experience pairs a simple interactive mechanic with a dedicated visual direction, translating product identity into a more
immersive and desirable format.
YSL — Endless Summer
A summer runner built around Libre and Y,
with an art direction inspired by the
Majorelle Gardens (Maroc).
VERSACE — Catch Ingredient
Discovery-led game created to accompany
the launch of Dylan Purple, shaped by
a twilight, dreamlike visual territory.
AZZARO — Gift Finder
An interactive quizz to guide users towards the most relevant WANTED fragrance, through an olfactory-inspired universe expressing power and seduction.