Art Director & Graphic Designer
Art director based in France, but always on the move.
I spent several years at a luxury and beauty agency. That world taught me one essential thing : think before you create. Understand what makes a brand truly irreplaceable, then translate it visually.
That's where I start building visual worlds that are coherent, emotional, and memorable. Shaped by culture, fashion, lifestyle, and a certain idea of creative boldness.
Today, I work with brands and creative agencies who hold themselves to the same standard. Using the tools of our time, including generative AI, in service of a vision. Never instead of one.
Not decorative design. Art direction that serves a story.
The path
It starts at school, where I develop a graphic sensibility rooted in applied arts. I quickly find my path, and realize that what drives me isn't execution. It's the vision that comes before it.
For over 4 years, I work within a luxury agency, gradually moving into art direction. Campaigns, product visuals, brand universes.. I learn what real standards look like, every single day.
Alongside that, I take on freelance projects. Smaller, freer, more experimental. Work that lets me push further, and slowly build my own signature.
Today, I bring both worlds together. The rigor of agency life. The freedom of going independent. An approach where intuition and strategy don't compete, they sharpen each other.
What I believe in
/ CONCEPT
An image starts with an intention, not a software.
/ EMOTION
Every project should make you feel something,
not just look good.
/ SINGULARITY
Breaking codes without ignoring them.
/ HYBRIDITY
Between retro heritage, contemporary aesthetics, underground culture and desirability.
/ AUDACITY
Committing to a strong direction.
/ TOOLS
Adobe Suite, generative AI, handmade.
Technique in service of concept.