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AI-Directed

Campaigns, brand worlds and visual explorations.
AI-generated, concept-driven.

This isn't AI for AI's sake.
It's image in service of an idea.

 

These creations explore a new visual territory,
one where generative AI becomes a medium
in service of the concept. Campaigns, brand universes, creative directions or prospective explorations : each visual begins with an idea,
then gets generated, refined, reworked.

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Hotline 

A visual story where fashion and feminine control

collide in a bold retro-American setting.

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Wild Poise

An art direction proposal set within a wild, desert-inspired universe, where fashion meets a fantasized fauna. A bold and cinematic visual campaign.

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VINS DE PROVENCE

A social media series created for Thanksgiving, blending autumn warmth,
conviviality, and the effortless charm of Provence.

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JEAN PAUL GAULTIER 

Prospecting visuals for summer, placing the sunglasses within a sun-drenched,
playful visual world shaped by seaside fantasy and contemporary stylization.

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STOCK X

A series of prospecting visuals around 2023’s top trends, where each sneaker is presented through its own art direction, expressing the distinct world it embodies.

Your project could be next.

Let's find out what we could build together.

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